By K.M. LEW
Beyonce's ad for her first perfume, Heat, has been banned from daytime TV in the U.K. It is "too sexually provocative" for youngsters to watch and it cannot be aired before 7.30pm on British TV, says the Daily Mail.
Beyonce's ad for her first perfume, Heat, has been banned from daytime TV in the U.K. It is "too sexually provocative" for youngsters to watch and it cannot be aired before 7.30pm on British TV, says the Daily Mail.
Fourteen complaints were made about the ad, which mostly shows her in seductive poses and in one scene she appears to be naked in a bathtub. The people behind the ad campaign, Coty UK, claimed the ad was not overtly graphic or explicitly sexual and at no point was Beyonce naked.
"The ad was intended to reflect the singer Beyonce's personal 'sexy chic' style," a spokesman said. "It was aimed at a vast selection of music programmes to target a young adult audience."
The Advertising Standards Authority did not think that the ad was obscene or offensive. Their chief concern was that it was aired around family programmes, since it "was sexually suggestive and might therefore be distasteful to some". Basically, the sexually provocative ad is unsuitable to be seen by young children.
Watch the talked-about ad below:
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